Hybrid Masterclass
"Design Thinking and Evaluating Commercial Viability"
It is becoming increasingly recognized that innovations that succeed follow a systemic, human-centered process of need identification, hypothesis generation, testing, learning, and iteration. This masterclass will introduce key design thinking principles that are not only a toolbox for stimulating creativity but also a methodology for solving problems. This process involves applying the concepts of design thinking and hypothesis-driven innovation to real-world needs and challenges, with a focus on understanding the need deeply by engaging in meaningful, empathetic interactions with users, creating and testing prototypes, and building and iterating key aspects of your business case. Participants will walk away with a toolkit of frameworks and exercises for generating ideas, refining the direction of an idea, testing, and evaluating the viability of the idea.
Location:
HEC Paris in Qatar - Msheireb Downtown,1st floor or Online (upon registration, you will receive a link to join the session).
Date:
11 September 2024 | Wednesday
Time:
6:00 - 8:00 PM (Doha time)
(Registration starts at 5:30 PM)
*If you don't receive the confirmation email, please check your junk folder, or contact us directly at [email protected]
Prof. Seungah has recently joined HEC Paris in Qatar as an assistant professor. Professor Lee was a Senior Lecturer at New York University Abu Dhabi. Her research broadly explores how nation-states and organizations negotiate the changing demands of a globalized world and adapt models for sustainable development to foster (social) entrepreneurship and innovation in their local contexts. Her most recent projects include studies on how semi-government organizations foster local entrepreneurship and innovation and the ways that accelerators appropriate and adapt global entrepreneurial narratives to cultivate an entrepreneurial culture among youth in the Arab Gulf. She received her PhD from Stanford University. Prior to academia, Dr. Lee worked in the Middle East, leading organizational strategy, program design, and impact evaluation for newly established education nonprofits and providing policy research and advisory services.
Professor Seungah Sarah Lee
Assistant Professor at HEC Paris in Qatar
