Influencer marketing has become one of the most hyped digital marketing strategies of the past years. There are numerous companies that offer services to help companies find the right influencers and manage their influencer campaign briefs. Statistics estimates that the total influencer market is worth 2.1 billion euros this year.
Despite these huge investments, current practice is based more on gut-feeling and experimentation than on systematic insights. In this webinar, Professor Kristine De Valck will offer a framework that helps marketers select influencers looking at other metrics than number of followers.
Program advisor, Elisabeth Villette, will also briefly present the MSc in Innovation and Entrepreneurship (MISE) degree program as well as the Online Certificate in Innovation Management and Entrepreneurship (OCIME). She will run you through the academic content, eligibility criteria, and admissions process.
Date: 9 December 2019