Webinar with HEC Paris Professor, Laurence Lehmann-Ortega

Tuesday, April 14 at 5:00 pm

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We would like to invite you to a webinar* series (run in English or French) designed to support you and your teams through these next few weeks of confinement and uncertainty and to help you prepare for a new normal.

The Coronavirus crisis is a shock, a shock for us as individuals, as employees, as leaders. We would like it to be over, but we must get prepared. This is not a parenthesis; occasional lockdowns will be the new normal. This is just a rehearsal of the world ahead.

The (temporary) end of the lockdown will not mean we will be back to normal. Business as usual has gone as we, as individuals, and our companies will have suffered and thus have changed during this crisis. So perhaps this is the right time to rethink, to reinvent our business. Back to normal is not an option, we need to invent tomorrow’s company. By amplifying the already disruptive digital revolution, this crisis will force companies to rethink the way they work, the way they are organized, and for the leaders, the way they will lead and thrive in the times ahead.

This webinar will set the stage of what is ahead: what will the new normal look like? What will the company of tomorrow look like? Laurence Lehmann-Ortega, strategy professor at HEC will suggest that the company of tomorrow will need to rethink its frontiers and be more responsible, innovative and inspiring.

Practical Information :

Date : April 14, 2020
Time : 5:00 pm
Professor : Laurence Lehmann Ortega

After graduating from HEC (1993), Laurence first worked as a consultant in strategy. She then joined Sup de Co Montpellier (France) as a Director of Graduate and MBA programs. Since 2009, she is an Af¿liate Professor at HEC Paris Strategy and Business Policy department. She is director of several corporate custom made programs at HEC Executive Education and the academic director of the Msc in Strategic Management.
Since 2006, she holds a PhD in Management from the University of Aix en Provence. Her research focuses on strategic innovation, especially in incumbent ¿rms in mature and low-tech industries. In this context, she deals with business model innovation as a response to sustainable development constraints and with its consequences in multinational ¿rms, in particular the learning process and the questioning of mental schemes. Laurence co-authored Strategor, the leading strategic management textbook in France (translated into 4 languages). She has also published several articles in reviews and periodicals such as Long Range Planning and [email protected]@gement. She is the co-author of “Odyssey 3.14 Reinvent your business model”, an original approach combining innovation and strategy.
Laurence received the 2014 and 2016 Pierre-Vernimmen-BNP-Paribas Teaching Award.


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