CEO activism is an executive’s act of publicly weighing in on a matter of current social or political debate that is largely unrelated to the company’s core business. Historically, it was rare for corporate leaders to take a public stand on issues of public concern, but since the mid-2010s, CEO activism has gained momentum, and recent evidence suggests it is developing into a global movement.
CEO activism is a controversial practice.
When a CEO takes a stand about a public concern, this can trigger both favorable and disapproving reactions among the public.
Practical Information :
Date: November 10, 2020
Time: 12:00 Noon (CET)
Professor: Georg Wernicke