Business model innovation: odyssey 3.14
Executive short program
PROGRAM OVERVIEW :
Too often, innovation is looked at from the restrictive angle of products, services, processes or technology.
Business model innovation, however, offers a comprehensive approach to innovation, based on an alternative view of strategy and by questioning rules of the game.
The Odyssey 3.14 approach, developed at HEC Paris after over ten years of research, consulting and teaching, combines innovation and strategy. Based on the 3 pillars that make up the business model, this approach suggests 14 directions to explore in order to invent or reinvent a business model.