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Business model innovation: odyssey 3.14
Executive short program



PROGRAM OVERVIEW :

Too often, innovation is looked at from the restrictive angle of products, services, processes or technology.

Business model innovation, however, offers a comprehensive approach to innovation, based on an alternative view of strategy and by questioning rules of the game.

The Odyssey 3.14 approach, developed at HEC Paris after over ten years of research, consulting and teaching, combines innovation and strategy. Based on the 3 pillars that make up the business model, this approach suggests 14 directions to explore in order to invent or reinvent a business model.


THE OBJECTIVES :  
  • Distinguish between different types of innovation
  • Understand what a business model is and how it can be used as a framework for strategy formulation
  • Discover and apply the Odyssey 3.14 conceptual tools to create new business models
  • Evaluate the inherent difficulties in strategic innovation and understand how to create a culture that allows them to be offset

PRATICAL INFORMATION :

Duration : 3 days
Language : English

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