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Marketing: from strategy to customer experience
Executive short program

PROGRAM OVERVIEW :

Align marketing strategy and customer experience effectively.

 
The ability to delight customers is a key challenge. This program for marketing and sales executives and managers provides structured and inspiring solutions.

The learning methods are based on practical workshops on the cases of participants, enabling them to successfully define their marketing promise and align their activities to gain customer preference.


THE OBJECTIVES :

  • Master the methodologies required for a consistent marketing strategy and learn how to implement them in your environment
  • Understand how to create successful customer experiences to ensure sustainable customer preference
  • Practice building innovative responses to manage unique business contexts and/or challenges successfully
PRACTICAL INFORMATION :

Format : 1 months in e-learning (before) 2 days in class
Language : French

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Email : [email protected] - Phone : +33 (0) 1 39 67 71 48

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