PROGRAM OVERVIEW :
Increasingly integrated into a single entity focusing on strategic growth, marketing, sales and digitalization should play a major role in the development of a company and creating value.
With aid of conferences, case studies, workshops and benchmarks, the aim of this program is to reinforce, accelerate and give structure to the value creation process and its distribution among the stakeholders.
To achieve this goal it is necessary to strengthen the leadership of companies and help them see that digitalization is an excellent opportunity to provide support for the essential alliance between marketing and sales teams in order to truly innovate and consolidate results in both the short and long terms.