HEC Paris Executive Education

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Marketing stratégique et opérationnel dans un monde digitalisé
Executive short program

PROGRAM OVERVIEW :

How can you reinvent your marketing strategy in a digital world with rapid advances in technology? How do you optimize your marketing strategy by integrating the transformations and opportunities offered by digital technology?

This program will enable you to acquire the fundamental knowledge for effective strategic and digital marketing.

THE OBJECTIVES :

Develop your marketing strategy and transform it intoan operational action plan
Capitalize on and leverage digital technology to enhance your strategy
Reflect on the role of neuroscience and artificial intelligence in shaping the marketing of tomorrow

PRACTICAL INFORMATION :

Format : 5 months

Language : French

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Please feel free to contact us for any further information
Email : [email protected] - Phone : +33 (0) 1 39 67 71 48

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DUIS CURSUS

DUIS CURSUS

Mr Hervé Morel

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CONDUITE STRATEGIQUE DU CHANGEMENT

CONDUITE STRATEGIQUE DU CHANGEMENT