Marketing through social media
Executive short program

Social media are more than a communication channel. How can they be leveraged fully and strategically?

The aim of this three-day program is to give managers a strategic overview of how social media can be leveraged to support B2C and B2B customers in their decision journeys.

Participants will learn how to identify opportunities for encouraging, incentivizing, and managing the many-to-many interactions that take place on social media in a manner that creates and/or enhances value both for companies and customers.

• Understand the difference between traditional marketing, digital marketing and social media marketing
• Gain insight in the varied landscape of social media
• Increase your social media literacy
• Learn key concepts in social media marketing
• Discover the array of ways in which social media can be leveraged
• Develop your ability to design successful social media strategies