PROGRAM OVERVIEW :

Develop a high-performance sales strategy and organization.

Faced with major transformations such as disruption in value chains and rapidly increasing competition, sales departments need to rethink their strategy and management.

This program provides the methodological fundamentals to structure this examination, as well as the tools for reflection to support and implement the necessary changes effectively.

• Develop strategic business thinking, in line with current challenges
• Structure your sales plan and sales policy, and master the legal and financial framework of sales activities
• Create an ambitious and efficient management system, and manage performance and change with finesse