PROGRAM OVERVIEW :

Develop a high-performance digital marketing strategy and approach.

This program is focuses on the challenges of developing a powerful, customer-centric marketing strategy with attractive value propositions, and provides keys to improving the quality of customer relations and communicating with impact.

The program provides marketing methods and an understanding of the most recent techniques to strengthen the strategic and operational dimensions of the marketing department effectively.

• Rethink your marketing strategy in terms of customer insights and opportunities to maximize pricing and value creation for customers
• Transform the strategy into operational plans, taking into account the legal context to ensure efficient execution
• Use digital technology effectively to reach objectives