Piloter stratégiquement la direction commerciale
Executive short program
PROGRAM OVERVIEW :
Business development leaders are constantly and simultaneously faced with the demand for immediate results and the need to adapt strategy to a rapidly changing environment. These two aspects mean that business development management plays a key role in the overall success of a company, which goes beyond direct sales results.
The aim of this program is therefore aims to help participants question their practices, their roles and sometimes their culture, by proposing conceptual frameworks, methods, academic ideas on behavior and hands-on testimonials.
Participants will be able to exchange and confront their own questions during each theme-based session. They will be encouraged to think about how to apply these strategies to their business and about the management of their teams in charge of sales activities.