PROGRAM OVERVIEW :

Develop your business through powerful customer value propositions.

How can marketing and sales departments reinforce and add value to the uniqueness of their offers ? How can they promote them, negotiate effectively and measure their value with the appropriate metrics ?

This program powerfully illuminates the concept of customer value by adopting a cross-functional approach to marketing, sales and management.

• Define "value creation for customers", by positioning yourself as an advisor in value creation instead of a seller of products and services
• Effectively communicate the value created for the customer and for the company and know how to take advantage of this in the pricing policy
• Assess value creation by capitalizing on financial tools