Digital marketing
Executive short program

PROGRAM OVERVIEW :

Capitalize on the many opportunities that digital marketing opens up and ensure that they strengthen and accelerate the success of your strategic choices.

Internet, mobility, social media and data-driven marketing are everywhere today. Designed for operational marketing managers who already practice Digital Marketing, the aim of this program is optimize these channels and use them as a source of opportunities and a driver of growth and profitability in your overall marketing strategy.

• Master the impact of digital on your market, business model, strategic plan, marketing plan and organization
  
• Optimize your marketing performance by selecting and integrating new digital technologies
  
• Acquire a forward-looking vision of the opportunities opened up by digital marketing