How to make innovation part of your DNA!

Wednesday | 22 April 2020 | 4:30PM Qatar time

HEC Paris invites you to a series of free online masterclass sessions designed to support you and your teams through these next few weeks of confinement and help you prepare for the new normal.

Innovation has become the new imperative for all companies. However, innovation is difficult for established firms, as it requires a specific mindset: challenging conventional wisdom and industry beliefs is paramount to unleash creativity. But can we stimulate this type of new behaviors that will make innovation happen in organizations? This is the key question that will be addressed during this session. Through many examples, quizzes and discussion, Professor Laurence Lehmann-Ortega will explain how innovation can become part of your DNA.

Date: Wednesday, 22 April 2020
Time: 4:30PM-6:00PM (Qatar time)

Professor: Laurence Lehmann-Ortega

After graduating from HEC (1993), Laurence first worked as a consultant in strategy. She then joined Sup de Co Montpellier (France) as a Director of Graduate and MBA programs. Since 2009, she is an Affiliate Professor at HEC Paris Strategy and Business Policy department. She is director of several corporate custom made programs at HEC Executive Education and the academic director of the Msc in Strategic Management.

She holds a PhD in Management from the University of Aix en Provence. Her research focuses on strategic innovation, especially in incumbent firms in mature and low-tech industries. In this context, she deals with business model innovation as a response to sustainable development constraints and with its consequences in multinational firms, in particular the learning process and the questioning of mental schemes. Laurence co-authored Strategor, the leading strategic management textbook in France (translated into 4 languages). She has also published several articles in reviews and periodicals such as Long Range Planning and [email protected]@gement. She is the co-author of “Odyssey 3.14 Reinvent your business model”, an original approach combining innovation and strategy.

Laurence received the 2014 and 2016 Pierre-Vernimmen-BNP-Paribas Teaching Award.


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